Blank Street: "Regulars" Campaign
People don’t talk. You would think in a city where we cross paths with hundreds of people every day, we would. But we don’t. We move fast, always on to the next thing, leaving a disconnect. Every day, we follow the same rituals. But what if those rituals could mean something more? What if the coffee you drink every morning could connect you to the people doing it beside you? That’s why we created Blank Street Regulars, a smart membership program brought into the coffee space by Blank Street. Regulars turns your daily habit into a community, for balance, rhythm, and belonging. Because community doesn’t have to be accidental. It can be designed. And you deserve to belong. Are you a Regular?
Project Contributors:
Hannah Weidle (Me): Art Director & Motion Lead
Hannah Parrott: Creative Director & Digital Experience Designer
Nella Kusa: Social Media Designer & Content Strategist
Video Source Citations:
https://www.youtube.com/watch?v=NoS5xXyZFO8&t=93s
https://www.youtube.com/watch?v=TNdDuSiyzJk
https://www.youtube.com/watch?v=y7bwg9tyeuQ