Taichi Bubble Tea: Rebrand

Software: Adobe Illustrator, Adobe Photoshop, Adobe Firefly (to develop base images for mock ups)

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Description: ​

This logo redesign for Taichi Bubble Tea simplifies the existing identity and honors the brand’s recognizable brown and matcha-green palette. The wordmark spells out “Taichi.” The T forms a straw and a boba cup, emphasizing the brand's beverage focus.

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A secondary mascot logo keeps key elements from the original identity, such as the signature leaf and boba pearls. It introduces a playful, character-driven tone. This mascot adds personality and can easily extend into merchandise, including plushies and other items.

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To show the refreshed identity’s versatility, a series of mockups displays the logo in real-world applications. These include menus, cups, to-go containers, and storefront signage. The visuals highlight how the redesign strengthens brand cohesion across touchpoints.